Dave Goerlitz

Former "Winston Man" model turned anti-smoking advocate and author of Before the Smoke Screen

Book:
Before the Smoke Screen

Speach Topics:
Lifting the Smoke Screen: The Truth About Tobacco Advertising

About Dave Goerlitz:
Goerlitz has been honored by the World Health Organization, The American Cancer Society, The American Lung Association, and The American Heart Association on both the national and local levels. Over the past several years, he has told his story to over 5,000,000 young people and adults throughout North America, Taiwan, Japan, Australia, and, most recently, Sweden.

Dave Goerlitz is a professional actor, producer, world-class model, public speaker and educator. His career includes work in film, stage, commercial advertising and tobacco-free activism. Although he has been featured in highly successful commercials for a number of vendors, he is perhaps best known as the lead "Winston Man" in R.J. Reynolds' lucrative "Search and Rescue" advertisement series, which helped move Winston Cigarettes from Number 4 to Number 2 in worldwide sales. Goerlitz was featured in 42 of these ads, more than any other tobacco model, including the "Marlboro Men."

In November 1988, Goerlitz took a historic stand against the tobacco industry: he publicly participated in the "Great American Smoke-Out" and condemned the tobacco industry's advertising, alleging that the sale of tobacco products targets young people of the world. Goerlitz's book, Before the Smoke Screen, is his personal story of how he became hooked on tobacco at age 13, parlayed that addiction into a career as a lead model for Winston cigarettes during the 1980's, then became disillusioned with tobacco advertising, embarking on a ten-year-long, worldwide personal crusade to undo the damage his ads may have done in addicting 3,000 to 5,000 young people every week to tobacco products.

TESTIMONIALS
"Dave has the ability to hold the students' attention with theatrics and facts. He kept us thinking and laughing, a combination that impacts the mind and heart." — Saint Anne Institute

"Without people like you, our efforts to promote healthy living would be even more challenging. Keep up the good work!" — Pee Dee Healthy People

"Your comments helped students, parents and members of the community better understand the reasons to quit smoking and, even better, the reasons not to start!" — Schenectady County Anti-Smoking Academy, Inc.

*Speaker fees may vary depending upon length of presentation, location of event, or other factors.

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