A 6-year-old boy offered the doll cigarettes and
said: "Honey, have some smokes. Do you like smokes? I like
smokes."
Parents who watched from behind a one-way mirror
were surprised by their children's choices, said study co-author
Madeline Dalton of Dartmouth Medical School.
"It's a very humbling experience to be a
parent and see your children mimic your behaviors," she said.
The study suggests that prevention efforts should
target younger children, Dalton said. It was published Monday
in the September issue of Archives of Pediatrics & Adolescent
Medicine.
The study included 120 children, ages 2 to 6.
An adult researcher led a standardized play activity in which
each child, acting as a Barbie or Ken doll, shopped for a visiting
friend. A store stocked with 133 miniature items gave the children
choices including meat, fruit, vegetables, snacks, nonalcoholic
drinks, cigarettes, beer and wine.
The children could "buy" anything they
wanted by filling a small grocery cart and taking it to a small
checkout counter.
Twenty-eight percent of the children bought cigarettes,
and 61 percent bought alcohol. The children whose parents smoked
were almost four times more likely to buy cigarettes. The children
whose parents drank at least monthly were three times more likely
to buy alcohol.
Children who watched adult-content movies were
five times more likely to buy alcohol, but the researchers did
not find a statistically significant link between movie-watching
and choosing cigarettes.
The study suggests that parents should be careful
about the movies their children watch, said Craig Anderson, who
studies media violence at Iowa State University. "Kids are
basically little learning machines. Whatever the content is in
front of them, they're going to pick it up," Anderson said.
The children in the study were mostly white and
their parents were mostly college educated. Smoking rates were
lower among the parents than in the general population, but alcohol
use was fairly high, Dalton said. A random sample would have made
the findings more relevant to the general population, she said.
Researchers have recognized for years that young
children are aware of cigarette advertising. A 1991 study found
that 90 percent of 6-year-olds correctly matched the Joe Camel
cartoon character with cigarettes in a researcher-led matching
game.
The value of the new study is its emphasis on
parents' behavior, said Dr. Joseph DiFranza of the University
of Massachusetts Medical School.
"If parents don't want their kids to be smoking
they shouldn't be setting the example," he said.
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